LAD is a day to promote and celebrate equal access to goods and services, jobs, sports and education for disabled which make up 20% of the population in Leicestershire. That is, 1 in 5 people within the county. Although wheelchair sign is universally seen as the sign of disability, 87% of disabilities are in fact invisible.
Our aim to raise awareness of disability, bridge the gaps between service providers and users and promote a positive image of disability. We see disabled people as being differently abled and wish to dispel the negative stereo types often portrayed the media.